The Garden, a design package that began with naming and visual identity, is a 4-story French Imperial styled shopping center in Ho Chi Minh City, Vietnam. The Garden was slated as the first development of it’s type and scale in Vietnam. The project was intended to look as if it had grown in this place over time, beginning with the French Imperial architecture, through the various art and architectural periods, up to the early 1940’s. The logo reflects the name and the design philosophy, and sets in motion an organic process, around which all other design components were developed.