The new MMCF logo is an explosion of the colors of the sun. It expresses the energy of youth, athletics, sports, intensity and light; also the idea of various components working together to form a single entity – community, interconnectivity. The white circle, set slightly off center in the array of rays, serves to focus the eye on the rays and the colors themselves.

The new brand appeals to participants and donors alike, and has been rolled out through all aspects of their visual communications – website, annual report, event graphics, print ads, posters, letterhead, debossed postcards, racing bibs...