We insert a breath of joy into all of our work. We love learning, asking why, discovering the core identity and giving it visual representation. We love people, creating things for them to enjoy looking at, moving through, reading through.

Since our inception in 2003, we have created visual communications that seek to achieve balanced visual environments that enhance their purpose. Research, communication and intuition are key to our work. In our experience working with a wide variety of clients, successfully producing designs for diverse audiences, we hold firm to our belief in the organic process.

We create meaningful visual languages that are specific to each entity and that define a clear and unified brand to the user or observer, from concept to finished product, in identity; print and digital media; signage, wayfinding and environmental graphic design; color consultation; event and exhibit design; photography; and art direction.

WSD was founded by Tamara Gould, always with the goal of providing top notch design work with a direct, hands-on approach. WSD is a WBE and DBE certified in the State of California, the City of Los Angeles, and other entitites.